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Our Team

Rob Phifer • Founder

Rob Phifer • Founder

Along with his role as a coach, Rob leads X3 business development and strategy. His passion is working with both beginners and first time Ironman athletes. More...
Eddie Ferrell • Co-Founder

Eddie Ferrell • Co-Founder

Eddie is an avid, well-experienced triathlete & the backbone of our X3 operations. He has a passion & dedication for helping others achieve their goals. More...
Barry Baird • Coach

Barry Baird • Coach

Barry has a strong foundation in the field of fitness with a BS degree in Exercise Science, is USAT Level I & Personal Trainer Certified. More...

Tony White • Coach

Tony White • Coach

Coach Tony "T-Bird" White is a professional triathlete and level 1 USAT-Certified Coach. One of his key strengths is his ability to work with a wide range of athletes. More...
Heather Raymond • Coach

Heather Raymond • Coach

Heather has a passion for endurance sports and working with beginner athletes. She is a USAT level 1 Coach with over 10 years of multiple distance experience. More...
Daniel Hudgins • Coach

Daniel Hudgins • Coach

Daniel has a heart for endurance sports. He is an RRCA Certified running coach and desires to make running sustainable and enjoyable for everyone. More...

Ryan Bolton • Advisor

Ryan Bolton • Advisor

Ryan competed at the 1st Olympic triathlon at the 2000 Summer Olympics and won  2002 Ironman Lake Placid. Ryan serves as advisor to X3's coaches. More...
Chris Lieto • Advisor

Chris Lieto • Advisor

Chris serves as a training & business advisor to X3. Chris is assisting X3 in efforts to bring the next generation of training tools & support to endurance athletes. More...